A bottoms-up revenue model typically explains growth via which drivers?

• A. Price changes, units sold, and geographic expansion.
• B. Only market size.
• C. Only pricing.
• D. Only currency exchange rates.

Answer: (A)

Bottoms-up revenue modeling builds the forecast from the actual sales drivers you can control and observe: how many units you will sell, at what price, and where you’ll sell them. Growth is explained by changes in price per unit, increases in the number of units sold, and expansion into new geographic markets. This approach ties revenue directly to operational assumptions—if you expect more units or a higher price, revenue rises accordingly, and adding new regions adds more customers and units to the mix. It contrasts with methods that start from the total market size or from currency movements, which don’t reflect the earned revenue based on your own sales activity. So the best answer captures price, volume, and geographic expansion as the levers driving growth.